WLK Tours

Hotel Guest Destination Touring App

Custom-Curated Walking Tours. Built for Hotels.

Solving the everyday challenge of justifying your destination fee.

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WLKTours® is proudly powered by SmartGuide® technology.

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Hotel front desk staff assisting a guest at check-in

The Days of the Unexplained Destination Fee Are Over.

THE CHALLENGE: Federal fee-transparency laws don't just require hotels to disclose destination and resort fees — they require that guests actually receive in-kind services that offset the fee and deliver real value. That shifts the burden onto your property to prove the fee buys something tangible, not just a line on the folio.

THE SOLUTION: WLKTours® is built to meet that requirement directly. It's an easy install, offering guests a custom-curated, self-guided adventure — historic landmarks, hidden gems, great dining and entertainment, and the local hot spots that make your destination exciting to explore. For your staff, the program runs itself: our team builds it, maintains it, and supports it, start to finish. And the value is quantifiable — each walking tour carries a market value of $30 per download, giving your property a clear, documented in-kind service.

50States Covered
iOS + AndroidNative Apps
WeeksTypical Rollout

More than a touring app — a concierge in their pocket.

WLKTours® powered by SmartGuide® is a full-featured, self-guided walking tour app. The SmartGuide® platform has a proven track record providing walking tour apps for Tourist Boards, Hotels and destination companies worldwide for more than 11 years.

For your property, we map every point of interest, curate the tours, and feature local food, drink, and entertainment. Our app enables guests to carry a concierge with them from check-in to check-out. It's genuinely a fun way to explore new destinations and create adventures. Within the same app, guests also get a dedicated Hotel Guide, tailored to your property, highlighting your best services and amenities — all just one tap away.

WLKTours® app shown on a smartphone with a sample walking tour stop and route map
1,000+ Destinations Worldwide

Hotel Guide

A dedicated in-app guide to your property — food & beverage, concierge contact, pool, spa, gym, and anything else you want guests to know, always one tap away.

Multiple Curated Tours

Historic walks, brew pub crawls, architecture routes, and more — guests choose what fits their stay.

Point-of-Interest Mapping

Every notable stop is plotted into a route, with clear walking directions strung between them.

Audio & Video Storytelling

Narrated stories paired with short video presentations bring each stop to life — more than a voice reading facts.

GPS Trigger-Zone Engagement

Content unlocks automatically as guests step into a location zone — no scanning, no searching, no waiting.

Local Food & Beverage

Restaurants, cafes, and bars along the route surface right when guests are nearby — and hungry.

Theatre, Sports & Entertainment

Show times, box offices, and game-day info woven right into the tour, not buried in a separate app.

In-House Marketing

Supportive marketing materials to promote the program on property — key card inserts, posters, QR code displays, and multimedia promotional content.

Offline Maps & Navigation

Turn-by-turn walking directions and full tour content work without cell signal or Wi-Fi.

Visitor Analytics & Heatmaps

See which stops guests actually visit and how long they stay — data your team can point to when a fee is questioned.

A turnkey rollout, not another project for your ops team.

We build the routes, brand the experience, and provide simple app store downloads — then hand your team a reporting dashboard for clear, quantifiable results. Priced to fit inside a single department's discretionary budget — a one-time setup fee covers route development and branding, followed by a modest annual license per property. No RFP required, and most properties are live in weeks, not quarters.

WLKTours® is proudly powered by SmartGuide® technology.

A Simple Solution to a Complex Problem.

Easy Product Launch

Live in weeks, not months — we build the tours, brand the experience, and hand it off ready to go. Nothing for your ops team to manage.

Branding

Branded entirely to your property — guests see your name and logo on the experience.

Guest Experience

Discovering local landmarks, hidden gems, what to do, where to do it, and more.

Property Familiarization

Directs guests to your key amenities and features — spa, gym, restaurants, bars, and the services that generate revenue.

Market Exclusivity

Exclusive to guests staying with you, live on iOS and Android nationwide — one program available across your entire portfolio.

Guest Analytics

Program tracking and usage reporting gives your team a clear, quantifiable answer any time a fee is questioned — how guests use the app, and a tally of downloads.

Book a Demo Today!

In 10 minutes, we'll walk you through a live demo and show you everything you need to know to get started today.



Partnerships Team
Coverage
Available in partner-hotel markets nationwide
SmartGuide® app shown on a smartphone with a London river cruise tour and route map